“Steps To Successful Exporting – Getting Export Ready” by Hugh Kelly

September 2012

Today, exports are more important than ever to the survival and growth of many Irish manufacturers. With a carefully planned approach, the risks associated with exporting can be mitigated and companies can benefit from a substantially larger marketplace for their products.

Sustained export success can result in:

  • Higher earnings and profits;
  • Longer and more efficient production runs;
  • Greater spreading of risk, reduced dependence on any one market and potentially less cyclical demand;
  • More competitive edge through a greater exposure and awareness of international industry developments;
  • Enhanced reputation at home.


So where should a company interested in exporting or substantially increasing their export success start?

To read Hugh’s full article, please click here.


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