Today, exports are more important than ever to the survival and growth of many Irish manufacturers. With a carefully planned approach, the risks associated with exporting can be mitigated and companies can benefit from a substantially larger marketplace for their products.

Sustained export success can result in:

• Higher earnings and profits;
• Longer and more efficient production runs;
• Greater spreading of risk, reduced dependence on any one market and potentially less cyclical demand;
• More competitive edge through a greater exposure and awareness of international industry developments;
• Enhanced reputation at home.

So where should a company interested in exporting or substantially increasing their export success start?