“Steps To Successful Exporting – Selecting Channel Partners” by Hugh Kelly

November 2012

Before you begin the search for a distributor or an agent, it’s always a good idea to consider what you need in a channel partner. It makes sense when you think about it, but too few companies take the time to make a check-list before they begin the process. The same check-list can be used to compare and evaluate channel partners when faced with, often, very different partner options.

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